Dont be surprised to see iTunes Records/Films in the works in the (near) future.
"The Beat goes on" everybody talks iPods the 5th, which is probably the right assumption, but would it not be a surprise if Steve pulled one hell of a giant rabbit ?
With the ongoing attacks from NBC and ealier this year Universal, Steve must have had iTunes Records in mind a few times.
Steve has been been involved with very succesful movie-making for years now, so this would not be a far fetch either.
Let's wait and see, don't be surprised you have been warned ;)